http://www.reneealvarado.com Renee Michelle Alvarado Sun, 20 May 2012 16:44:51 +0000 http://www.reneealvarado.com en http://www.reneealvarado.com/Walgreens http://www.reneealvarado.com/following/reneealvarado.com/Walgreens Sun, 20 May 2012 16:44:51 +0000 Renee Michelle Alvarado 3439204 We worked on the Walgreens pitch, and were pitching Bret and Jermaine from "Flight of the Conchords" as dual-spokespeople for Walgreens youth-centered marketing. To help the client imagine it, we got a couple musicians with passable New Zealand accents to do a record. <img src="http://payload56.cargocollective.com/1/2/65868/3439204/TomRenee-Walgreens .jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload56.cargocollective.com/1/2/65868/3439204/TomRenee-Walgreens _o.jpg" data-mid="17713208" border="0" align="left"/> http://www.reneealvarado.com/Yankees-Time-Square-Signage http://www.reneealvarado.com/following/reneealvarado.com/Yankees-Time-Square-Signage Sun, 20 May 2012 16:39:34 +0000 Renee Michelle Alvarado 3439152 <img src="http://payload56.cargocollective.com/1/2/65868/3439152/Screen shot 2012-05-20 at 12.33.51 PM.png" width="630" height="345" width_o="630" height_o="345" src_o="http://payload56.cargocollective.com/1/2/65868/3439152/Screen shot 2012-05-20 at 12.33.51 PM_o.png" data-mid="17713066" border="0" align="left"/> http://www.reneealvarado.com/Bank-of-America-1 http://www.reneealvarado.com/following/reneealvarado.com/Bank-of-America-1 Fri, 06 Jan 2012 21:59:38 +0000 Renee Michelle Alvarado 2559351 These were part of a series of TV spots created for Bank of America at BBDO. The intent was to highlight ways Bank of America gives back to local communities. The spots were completed but never aired. Art Director/Designer: Renee Alvarado Copy: Tom Mandel http://www.reneealvarado.com/Ad-Council http://www.reneealvarado.com/following/reneealvarado.com/Ad-Council Fri, 18 Nov 2011 00:41:41 +0000 Renee Michelle Alvarado 2324367 Copy writer: Jessica Rello Art Director: Renee Alvarado Producer: Lawrence Chen http://www.reneealvarado.com/Bank-of-America http://www.reneealvarado.com/following/reneealvarado.com/Bank-of-America Mon, 12 Sep 2011 21:51:57 +0000 Renee Michelle Alvarado 1992734 This is some spec work I did while interning at BBDO for Bank of America. These are key frames for a series of videos for online and in stores that would teach people about finance, without making them feel like they are watching a video about finance. <img src="http://payload.cargocollective.com/1/2/65868/1992734/BOA video.png" width="670" height="377" width_o="2048" height_o="1154" src_o="http://payload.cargocollective.com/1/2/65868/1992734/BOA video_o.png" data-mid="9899146" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1992734/Screen shot 2011-09-12 at 6.04.30 PM.png" width="670" height="468" width_o="798" height_o="558" src_o="http://payload.cargocollective.com/1/2/65868/1992734/Screen shot 2011-09-12 at 6.04.30 PM_o.png" data-mid="9899478" border="0" align="left"/> http://www.reneealvarado.com/BBDO-Cannes-Journal http://www.reneealvarado.com/following/reneealvarado.com/BBDO-Cannes-Journal Fri, 09 Sep 2011 19:29:26 +0000 Renee Michelle Alvarado 1494149 Here are a series of comps me and my partner Lauren Finn (CW) did for BBDO. The assignment was to create an advertisement for the Cannes Journal celebrating BBDO's recent Network of the Year award. BBDO has won the award five times. The difficult part about making an ad about winning is how to do this without sounding like a complete and total asshole. While these were not chosen, we thought these represented BBDO in a positive way. <img src="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.20.16 PM.png" width="552" height="718" width_o="552" height_o="718" src_o="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.20.16 PM_o.png" data-mid="9834289" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.20.37 PM.png" width="552" height="715" width_o="552" height_o="715" src_o="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.20.37 PM_o.png" data-mid="9834300" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.21.07 PM.png" width="552" height="716" width_o="552" height_o="716" src_o="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.21.07 PM_o.png" data-mid="9834311" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.21.25 PM.png" width="552" height="718" width_o="552" height_o="718" src_o="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.21.25 PM_o.png" data-mid="9834321" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.22.08 PM.png" width="553" height="716" width_o="553" height_o="716" src_o="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.22.08 PM_o.png" data-mid="9834330" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.23.19 PM.png" width="608" height="788" width_o="608" height_o="788" src_o="http://payload.cargocollective.com/1/2/65868/1494149/Screen shot 2011-09-09 at 3.23.19 PM_o.png" data-mid="9834354" border="0" align="left"/> http://www.reneealvarado.com/Illustration http://www.reneealvarado.com/following/reneealvarado.com/Illustration Mon, 02 May 2011 22:00:31 +0000 Renee Michelle Alvarado 1387023 <img src="http://payload.cargocollective.com/1/2/65868/1387023/finished product-01_2000.png" width="670" height="670" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/2/65868/1387023/finished product-01_2000_o.png" data-mid="16506920" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1387023/Goals.png" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/2/65868/1387023/Goals_o.png" data-mid="16506949" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1387023/me_0004_Vector-Smart-Object_2000.png" width="798" height="799" width_o="798" height_o="799" src_o="http://payload.cargocollective.com/1/2/65868/1387023/me_0004_Vector-Smart-Object_o.png" data-mid="14205770" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1387023/me_0001_acs-omnicom.png" width="385" height="821" width_o="385" height_o="821" src_o="http://payload.cargocollective.com/1/2/65868/1387023/me_0001_acs-omnicom_o.png" data-mid="14205855" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1387023/Screen shot 2011-06-23 at 1.24.54 PM_o.png" width="591" height="520" width_o="591" height_o="520" src_o="http://payload.cargocollective.com/1/2/65868/1387023/Screen shot 2011-06-23 at 1.24.54 PM_o_o.png" data-mid="12926477" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1387023/newyork.jpg" width="576" height="576" width_o="576" height_o="576" src_o="http://payload.cargocollective.com/1/2/65868/1387023/newyork_o.jpg" data-mid="6749149" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1387023/me_0000_Screen-shot-2012-02-13-at-1.40.07-AM_2000.png" width="1034" height="518" width_o="1034" height_o="518" src_o="http://payload.cargocollective.com/1/2/65868/1387023/me_0000_Screen-shot-2012-02-13-at-1.40.07-AM_o.png" data-mid="14205849" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1387023/shoes.jpg" width="576" height="576" width_o="576" height_o="576" src_o="http://payload.cargocollective.com/1/2/65868/1387023/shoes_o.jpg" data-mid="6749172" border="0" align="left"/> http://www.reneealvarado.com/Radiance http://www.reneealvarado.com/following/reneealvarado.com/Radiance Mon, 02 May 2011 21:34:17 +0000 Renee Michelle Alvarado 1386853 Radiance is a campaign created for a hypothetical application that allows users to create public playlists based on their location. These locations can be large like a city, to small, like a street corner or local bar. The idea is to tap into the memories and places associated with music as well as the ability for music to define a culture. Copy written by Taylor Smith <img src="http://payload.cargocollective.com/1/2/65868/1386853/me_0000_Vector-Smart-Object_2000.png" width="755" height="966" width_o="755" height_o="966" src_o="http://payload.cargocollective.com/1/2/65868/1386853/me_0000_Vector-Smart-Object_o.png" data-mid="14203390" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1386853/me_0002_Vector-Smart-Object_2000.png" width="1061" height="829" width_o="1061" height_o="829" src_o="http://payload.cargocollective.com/1/2/65868/1386853/me_0002_Vector-Smart-Object_o.png" data-mid="14203446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1386853/me_0000_Vector-Smart-Object_4_2000.png" width="1064" height="832" width_o="1064" height_o="832" src_o="http://payload.cargocollective.com/1/2/65868/1386853/me_0000_Vector-Smart-Object_4_o.png" data-mid="14203451" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1386853/me_0001_Vector-Smart-Object_2000.png" width="1058" height="826" width_o="1058" height_o="826" src_o="http://payload.cargocollective.com/1/2/65868/1386853/me_0001_Vector-Smart-Object_o.png" data-mid="14203456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1386853/Untitled-7.jpg" width="670" height="1035" width_o="792" height_o="1224" src_o="http://payload.cargocollective.com/1/2/65868/1386853/Untitled-7_o.jpg" data-mid="6748565" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1386853/Untitled-5.jpg" width="670" height="1035" width_o="792" height_o="1224" src_o="http://payload.cargocollective.com/1/2/65868/1386853/Untitled-5_o.jpg" data-mid="6748548" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1386853/Untitled-4.jpg" width="670" height="1035" width_o="792" height_o="1224" src_o="http://payload.cargocollective.com/1/2/65868/1386853/Untitled-4_o.jpg" data-mid="6748531" border="0" align="left"/> http://www.reneealvarado.com/Bob-s-Red-Mill http://www.reneealvarado.com/following/reneealvarado.com/Bob-s-Red-Mill Mon, 02 May 2011 21:21:15 +0000 Renee Michelle Alvarado 1386721 Here is a series of print ads for Bob's Red Mill and brand book. Bob's Red Mill is an Oregon company specializing in hand-ground grains. The simplicity of this company worth millions is so refreshing and what inspired my work. Copy written by Taylor Smith <img src="http://payload.cargocollective.com/1/2/65868/1386721/grainnew.jpg" width="633" height="793" width_o="633" height_o="793" src_o="http://payload.cargocollective.com/1/2/65868/1386721/grainnew_o.jpg" data-mid="7706014" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1386721/flournew-01.jpg" width="612" height="792" width_o="612" height_o="792" src_o="http://payload.cargocollective.com/1/2/65868/1386721/flournew-01_o.jpg" data-mid="7706024" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/1386721/oatsnew.jpg" width="670" height="793" width_o="671" height_o="795" src_o="http://payload.cargocollective.com/1/2/65868/1386721/oatsnew_o.jpg" data-mid="7706027" border="0" align="left"/> http://www.reneealvarado.com/Dr-Scholl-s-Fast-Flats http://www.reneealvarado.com/following/reneealvarado.com/Dr-Scholl-s-Fast-Flats Fri, 03 Dec 2010 21:37:40 +0000 Renee Michelle Alvarado 830645 Dr. Scholl's Fast Flats are a quick shoe solution when women need to get where they are going quickly and comfortably. The key insight was that there are certain situations that make wearing high heels unbearable. We branded these situations that are well-known as 'Heel Hazards' and provided Fast Flats as the solution. Copy written by Taylor Smith <img src="http://payload.cargocollective.com/1/2/65868/830645/me_0001_Vector-Smart-Object.png" width="569" height="714" width_o="569" height_o="714" src_o="http://payload.cargocollective.com/1/2/65868/830645/me_0001_Vector-Smart-Object_o.png" data-mid="14204166" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/830645/me_0002_dr.scholls-logo.png" width="467" height="714" width_o="467" height_o="714" src_o="http://payload.cargocollective.com/1/2/65868/830645/me_0002_dr.scholls-logo_o.png" data-mid="14204159" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/830645/me_0000_small-medium-large-me-med_2000.png" width="726" height="801" width_o="726" height_o="801" src_o="http://payload.cargocollective.com/1/2/65868/830645/me_0000_small-medium-large-me-med_o.png" data-mid="14204172" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/65868/830645/me_0003_Vector-Smart-Object.png" width="643" height="715" width_o="643" height_o="715" src_o="http://payload.cargocollective.com/1/2/65868/830645/me_0003_Vector-Smart-Object_o.png" data-mid="14204213" border="0" align="left"/>